This Disney page on its intellectual property licensing is the opposite of a really cool website. When I first found this site, I assumed it was a fake. Surely a multibillion dollar media company with hundreds of thousands of employees has the resources to make something better than this crappy Wordpress site.
My guess is that the crappiness is the point, that Disney is trying to make it as hard as possible to use any of its IP. I think that would line up with how they have changed copyright law to their benefit.